Chupa Chups Sweet success

After Kim Kardashian was seen at a football match struggling to open her Chupa Chups, our quick-thinking social team made sure the brand was part of the conversation in a way that encapsulated their ‘Forever Fun’ mantra.

By tapping into the trend and developing a series of video content on ‘How to open your lollipop’, the Chupa Chups TikTok page generated over 14m views and a community growth of over 100k in the space of just a week.

The successful campaign has also been recognised within the industry, achieving a Bronze at the prestigious Drum Awards for Marketing EMEA.