Qatar Airways AI Adventure

We worked with Qatar Airways to launch an innovative, global ‘AI Adventure’ film which utilises state-of-the-art technology, helping to reinforce the airline's commitment to developing incomparable, immersive customer experiences. 

In a world-first, the film gave the audience the unique opportunity to be part of an emotive story by using advanced AI capabilities so you can feature in the film and become the star. 

As part of the innovative campaign, customers could select from 10 video clips available in eight different languages. There, they were able to seamlessly insert themselves into the film, taking on the role of either the male or female lead. Thanks to cutting-edge AI technology, the characters were an accurate reflection of the customer's appearance, adapting to their facial features and skin tone.

The film ran across social media platforms and as a TVC.