Acer It lies within

Supporting the launch of the “It Lies Within” campaign for Acer’s Predator gaming brand, we crafted an immersive digital hideout as a safe haven for the campaign’s protagonists to recuperate. Visitors could explore the hideout and engage with objects, scattered throughout, to uncover powerful Predator products, events, eSports collaborations and digital goodies.

The digital-focused campaign features a mini-series of three short films, adopting a cinematic, character-driven approach packed with amazing CGI effects that bring to life the journey of those who are coming to terms with great power.

The campaign launched globally, being localised into 25 languages for 53 different regions. It was nominated and won a Webby Award for best “Website and Mobile Sites Entertainment” and received the People Voice Winner within the same category, it also won a Red-Dot award for “Brand & Communication Design”.