Edinburgh International Festival Culture has no borders​

Our unique flag identity for the Edinburgh International Festival’s 75th anniversary told a powerful story that had been 75 years in the making. 

Back in the 1940s, the EIF was first designed to reunite people through the arts after the horrors of WWII. And that sense of togetherness has been the lifeblood of the festival ever since. Creatively, we were inspired by the festival's first opening ceremony, which showcased flags from around the world. And we used them to create a different kind of flag. One that demonstrated that while national identities can be divisive, the arts have the power to heal, unite and provide moments of magic.​

By going back to the origin story of the festival, to the heart of why it exists, we retold that story in a dynamic, fresh way for a new generation. Proving that culture really has no borders.