News
Great Minds - Beyond Direct Response: Smashing the DR Glass Ceiling
Scaling up direct response media strategies to move into awareness building and brand favourability activity is a perennial issue. Media planning, buying, creative and measurement are all executed differently, and there can be fear and uncertainty at board level when phrases such as “higher cost per lead” and “longer-term payback” are used. So how can advertisers successfully navigate the transition from pure Direct Response to Brand Response media?
Great Minds - Into the Metaverse
Exploring the past, present and future of the internet's hottest topic, Into The Metaverse uncovers the culture and trends driving innovation and commerce in the virtual world.
Chris Arthur celebrated in Women in PR ‘45 over 45’ list
This International Women’s Day, McCann Central’s Chris Arthur has been named in the inaugural Women in PR ‘45 over 45’ list, which recognises outstanding women in comms aged over 45.
McCann Worldgroup joins Disability Confident Scheme
McCann Worldgroup, along with its sister agencies, McCann Health and Weber Shandwick, has joined the Disability Confident Scheme, a government scheme that aims to help employers make the most of the opportunities provided by employing disabled people in the UK. Participating agencies from McCann Worldgroup, include: McCann, Momentum, MRM, and Craft. Joining the scheme is aligned with McCann Worldgroup's focused approach to further strengthen its support of talent with diverse experiences.