News
Podcast - Creating connections: how CrossCountry is bringing the human touch to rail
CrossCountry is all about putting the human touch back into train travel - but as Britain's most extensive network, how do you create connection at scale and with so many different people and communities?
Lucy Hudson named in Women in Leadership Power List
Lucy Hudson, Managing Director at McCann Birmingham, has been named among the most effective female executives in the UK following her inclusion in Management Today’s Women in Leadership Power List.
White paper - Balance: The Key to Effective B2B Marketing
B2B marketing departments have never had so much measurable data. But turning that data into useful, actionable insight remains a challenge. Discover the key take aways and the best recipe for long term growth and true marketing effectiveness in our latest white paper.
Podcast - Funny bones: is advertising rediscovering its sense of humour?
Following a 22-year decline, humour is making a comeback in advertising. But where did it go? For this episode of The Brief, McCann Bristol's Zane Radcliffe and Aardman's Will Studd join Ellis Bird to discuss whether advertising has rediscovered its funny bone.
McCann Central earns prestigious IPA People First Promise and CPD Gold accreditation
Recognition underscores agency’s commitment to team wellbeing and professional development.
McCann Central partners with the Turing Trust to help thousands of students learn vital IT skills
McCann Central announced today it has partnered with the Turing Trust, a charitable organisation that provides quality IT resources and training to schools in sub-Saharan Africa.
Podcast: Demystifying data - how to connect the dots and unlock impact
Love it or hate it, data can drive commercial, creative and customer value when done well, or it can make life a lot more difficult when done badly. What was once a step in the process to deliver communications is now a product in its own right, but let's be honest - it can feel like a dark art shrouded in mystery.
Podcast: X marks the spot - social media lessons for 2024
2023 was quite the year for social. From Twitter’s rebrand and the launch of Threads, to CGI content and a plethora of new trends. But what are the key lessons from the past 12 months that marketers should be taking into 2024?
McCann PR score big for Howden's
The McCann Birmingham team have supported Howdens in kicking off an ‘unbelievable’ grassroots football programme with the help of Chris Kamara.
Podcast: How brands can really connect with Gen Z
Are brands more disconnected from Gen Z than they think? Why should marketers be paying attention to Gen Z anyway? Can brands get away with saying “bruv”?
Vax and McCann Birmingham clean up the competition
Vax has launched a new System1 chart-topping campaign by McCann Birmingham. The memorable ad currently sits in the top 5% of all small domestic appliance spots and has hit the top 6% of all UK ads in System1’s database.
The Longer Journey: CrossCountry launches new film as part of brand launch
CrossCountry is pulling at heartstrings with a new emotive ad as part of a full brand roll-out. The new brand platform, Take Us On Your Journey, highlights CrossCountry’s role in building connections with people, not just places. CrossCountry worked with McCann Birmingham throughout the development of the new platform and integrated campaign.