News
CrossCountry finds escapism in the every day with McCann
CrossCountry Trains has launched a new campaign by McCann Birmingham which focuses on finding time to reconnect with yourself by taking a break from your everyday routine.
Champions: UM Central at The Drum Awards
Our Birmingham, Bristol and London Media teams recently came together to celebrate at The Drum Awards ceremony for Media in London, and what an afternoon it was!
Podcast - Copilot wrote this title: AI-powered search unleashed with Microsoft
Amidst all the discussion around AI, there's one big area that is often overlooked - Search. Both frontend and backend, AI is changing the game when it comes to SEO and PPC, but what are the big challenges and opportunities?
Chupa Chups offers up a 'CreepaChups' treat
Chupa Chups, the world’s number one lollipop brand, has worked with McCann Content Studios Birmingham to mark Halloween with a spooky social campaign.
Mayhew's TheraPaws provides 'light at the end of the tunnel' in honour of World Mental Health Day
Mayhew, the animal welfare charity, has launched a poignant print and outdoor campaign designed to raise awareness of the positive impact animals can have on mental health.
Acer's products come to life in new campaign
McCann heroes personified product features with new animated ‘Predator Force’ characters.
Podcast - Beyond the millennial: expanding audiences and building trust with Ruggable
In 2021, washable rug brand Ruggable launched in the UK after steadily growing in the US. With a big focus on filling the social feeds of millennials, the brand is looking to grow its audiences through new channels all whilst building trust.
McCann Central scoops four Drum Awards shortlists
Our teams across McCann Central have been shortlisted in four categories at this year's Drum Awards Festival.
East Midlands Railway appoints McCann to take brand character Miles on bold new adventure
East Midlands Railway has appointed McCann Birmingham to take its brand character Miles on a new adventure. The appointment follows a competitive pitch with McCann demonstrating creative excellence and strategic insights.
Thomas Cook and Marine Conservation Society encourage holidaymakers to think twice
As millions of Brits prepare for their summer holidays, Thomas Cook and the Marine Conservation Society have launched a new campaign by McCann Birmingham to raise awareness of the environmental impact of abandoned inflatables.
Podcast - Note to self – how the Electoral Commission changed the nation’s behaviour
In 2022, the Elections Act introduced a huge change for in-person voting – voters would now be required to present eligible photo ID at polling stations or face being turned away. The Electoral Commission had to find a way to clearly communicate the new ID requirements to the nation across a vast array of demographics, without impacting the public’s motivation to vote. So, how did they do it?
McCann partners with Bauer Academy to widen access to the creative industry
New creative apprenticeships provide alternative entry-point to Birmingham and Bristol creative roles.