McCann Content Studios appoints new Executive Creative Director
Published on 6th March 2025McCann Central has appointed Clemmie Telford as Executive Creative Director at McCann Content Studios.
Spearheading creative content, Clemmie will work across McCann Central and broader network to upscale the social and influencer offering and drive innovation for its clients.
With over 20 years’ experience in the creative industry, Clemmie brings a wealth of knowledge and insight having worked in multiple sectors. Prior to joining McCann Content Studios, she led innovative and creative strategies for prominent brands including Nike, Barbie, eBay, and Yorkshire Tea, as well as played a pivotal role at Meta and ITV. She is also a celebrated content creator, known for producing the #1 Apple Podcast Honestly, authoring the widely popular blog Mother of All Lists, which attracts over 1 million readers annually, and earning recognition as one of The Drum's 50 Best Female Speakers and Campaign's 30 Female Trailblazers.
As ECD, Clemmie will partner with the global MCS team – led by Monica Tailor and Crystal Malachias, Co-Managing Directors – to continue to drive McCann’s social and influencer creative output across clients, new business, awards and talent, working closely with the senior creative community, led by global CCO, Javier Campopiano.
“I’m so excited to be joining McCann Content Studios, especially at such an important time,” Clemmie said. “The ambition here is undeniable - every team is driven and pushing for more. I’m ready to jump in, get to work, and help take MCS even further. This agency delivers great work with real, lasting impact for its brands, and I’m looking forward to being a part of it.”
Crystal Malachias, Co-Managing Director of MCS, said: "Clemmie's senior creative leadership will continue to supercharge our social and influencer content. As brands optimise the opportunities to build enduring brands in this space, Clemmie's vast experience and innovative mindset will enable us to harness its power to deliver standout results for our clients. Welcome aboard, Clemmie – we’re ready for an exciting journey ahead!"
Chris Falconer, Group Managing Director of McCann Central, added: “We’re thrilled to welcome Clemmie to McCann. With her pioneering spirit, impressive track record of creative excellence and forward-thinking solutions to campaigns and client challenges, she’s a perfect match to help drive the continued growth of our McCann Content Studios offering. I’m confident that Clemmie’s fresh perspective and energy will fuel even more success.”
BELOW: Chris Falconer, Group Managing Director of McCann Central, with Clemmie Telford, Executive Creative Director at McCann Content Studios.
