Janus Henderson Investors appoints McCann Central as marketing and creative agency

Selected for its sophisticated, innovative, and adaptable approach, McCann will focus on elevating the brand’s distinctive ethos, encapsulated in its tagline, "Investing in a Brighter Future Together."

The agency has developed an integrated, multi-channel approach which aims to position Janus Henderson Investors at the forefront of customers’ minds, establishing the company as the go-to partner and problem-solver for its clients. The new creative brand platform will enhance brand awareness and differentiation within the highly competitive investment sector and will be supported with a suite of creative assets, including digital and static OOH, digital display, print advertising, social media content, and email marketing. 

Alanna Nensel, Global Head of Brand, Creative and Digital at Janus Henderson Investors, said: “We’re delighted to be collaborating with McCann Central to amplify our commitment to ‘investing in a brighter future together’ and make a greater impact. We’re eager to harness their innovative approach to further elevate our brand and enhance its connection to our clients.” 

Flick Duncan, Managing Partner at McCann Central in London, said: “We’re excited to partner with Janus Henderson Investors at such an interesting time for the company. It’s a privilege to help bring their vision to life through a new brand platform that highlights what makes them genuinely distinctive.”