Great Minds - Into the Metaverse

Exploring the past, present and future of the internet's hottest topic, Into The Metaverse uncovers the culture and trends driving innovation and commerce in the virtual world.

Join Alex Acosta, Creative Director at McCann Birmingham to discover how leading brands are unlocking the potential of the Metaverse to create growth and connect with new audiences.

This event took place on Thursday 31st March at 10am. Want to catch up? Watch the recording here.

Recent News

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East Midlands Railway appoints McCann to take brand character Miles on bold new adventure

East Midlands Railway has appointed McCann Birmingham to take its brand character Miles on a new adventure. The appointment follows a competitive pitch with McCann demonstrating creative excellence and strategic insights. 

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Thomas Cook and Marine Conservation Society encourage holidaymakers to think twice

As millions of Brits prepare for their summer holidays, Thomas Cook and the Marine Conservation Society have launched a new campaign by McCann Birmingham to raise awareness of the environmental impact of abandoned inflatables.

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Podcast - Note to self – how the Electoral Commission changed the nation’s behaviour

In 2022, the Elections Act introduced a huge change for in-person voting – voters would now be required to present eligible photo ID at polling stations or face being turned away. The Electoral Commission had to find a way to clearly communicate the new ID requirements to the nation across a vast array of demographics, without impacting the public’s motivation to vote. So, how did they do it?

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