News
East Midlands Railway appoints McCann to take brand character Miles on bold new adventure
East Midlands Railway has appointed McCann Birmingham to take its brand character Miles on a new adventure. The appointment follows a competitive pitch with McCann demonstrating creative excellence and strategic insights.
Thomas Cook and Marine Conservation Society encourage holidaymakers to think twice
As millions of Brits prepare for their summer holidays, Thomas Cook and the Marine Conservation Society have launched a new campaign by McCann Birmingham to raise awareness of the environmental impact of abandoned inflatables.
Podcast - Note to self – how the Electoral Commission changed the nation’s behaviour
In 2022, the Elections Act introduced a huge change for in-person voting – voters would now be required to present eligible photo ID at polling stations or face being turned away. The Electoral Commission had to find a way to clearly communicate the new ID requirements to the nation across a vast array of demographics, without impacting the public’s motivation to vote. So, how did they do it?
McCann partners with Bauer Academy to widen access to the creative industry
New creative apprenticeships provide alternative entry-point to Birmingham and Bristol creative roles.
Podcast - Creating connections: how CrossCountry is bringing the human touch to rail
CrossCountry is all about putting the human touch back into train travel - but as Britain's most extensive network, how do you create connection at scale and with so many different people and communities?
Lucy Hudson named in Women in Leadership Power List
Lucy Hudson, Managing Director at McCann Birmingham, has been named among the most effective female executives in the UK following her inclusion in Management Today’s Women in Leadership Power List.
White paper - Balance: The Key to Effective B2B Marketing
B2B marketing departments have never had so much measurable data. But turning that data into useful, actionable insight remains a challenge. Discover the key take aways and the best recipe for long term growth and true marketing effectiveness in our latest white paper.
Podcast - Funny bones: is advertising rediscovering its sense of humour?
Following a 22-year decline, humour is making a comeback in advertising. But where did it go? For this episode of The Brief, McCann Bristol's Zane Radcliffe and Aardman's Will Studd join Ellis Bird to discuss whether advertising has rediscovered its funny bone.
McCann Central earns prestigious IPA People First Promise and CPD Gold accreditation
Recognition underscores agency’s commitment to team wellbeing and professional development.
McCann Central partners with the Turing Trust to help thousands of students learn vital IT skills
McCann Central announced today it has partnered with the Turing Trust, a charitable organisation that provides quality IT resources and training to schools in sub-Saharan Africa.
Podcast: Demystifying data - how to connect the dots and unlock impact
Love it or hate it, data can drive commercial, creative and customer value when done well, or it can make life a lot more difficult when done badly. What was once a step in the process to deliver communications is now a product in its own right, but let's be honest - it can feel like a dark art shrouded in mystery.
Podcast: X marks the spot - social media lessons for 2024
2023 was quite the year for social. From Twitter’s rebrand and the launch of Threads, to CGI content and a plethora of new trends. But what are the key lessons from the past 12 months that marketers should be taking into 2024?